100% Down indicates that there are no feathers in the products. 100% Down has the highest insulating properties and means your duvet or pillow will be light and warm.
Down comes from the breast of the bird and the down clusters trap the air which is what keeps you nice and warm.
When you have 100% Down in a pillow this means your pillow will be light and soft. All of our products are European Down Feather Association certified and also certified by Responsible Down Standard. This mean we have full traceability of where the down has come from, sometimes even as far back as to the bird it was bread from.